About Johan Roos

Johan Roos helps professionals stay deeply human in a world running on algorithms. He serves as Board Member and Professor of Strategic Management at the entrepreneurial Luxembourg School of Business, Associate Faculty for executive education at Hult Ashridge, Senior Strategic Advisor to AACSB, the global standard-setting body for business education, and Partner for R&D and Quality at IntHRface & BrickMind, the global LEGO® Serious Play® community-of-practice. As Senior Advisor to the Global Peter Drucker Forum, he contributes to its Next Management Initiative, connecting thinkers and executives who believe management must evolve again.

Curiosity has driven his career. He has spent three decades asking how people and institutions learn, adapt, and rediscover their imagination when technology changes the rules. That question led him into the academy and into leadership, and it runs through everything he has built since.

Johan has led or been part of the leadership team at four other international business schools, serving as Dean of MBA Programs at the Stockholm School of Economics, President at Copenhagen Business School, CEO & Dean at Jönköping International Business School, and global Chief Academic Officer at Hult International Business School. Each of those roles was about helping an institution renew itself while keeping its soul.

His interest in learning and imagination led him to originate the idea behind LEGO® SERIOUS PLAY®, co-develop the prototypes, and co-invent the method, now used worldwide for strategy, leadership development, and higher education. Since 2016, he has chaired an annual global LSP conference at LEGOLAND® in Denmark. In 2000, he co-founded the Swiss-based Imagination Lab Foundation with the third generation LEGO® Company owner, and built it into an independent research institute on strategy and imagination. He led the foundation for seven years, with Kjeld Kirk Kristiansen as its chairman for the first decade, and served on its board for 25 years in all.

His latest book, Human Magic: Leading with Wisdom in an Age of Algorithms (Routledge, 2026), distills several years of research with executives and organizations into a practical framework for leadership when intelligent machines can provide instant answers. It is a book about what remains ours to do. To stay curious, to exercise practical wisdom, and to keep human agency at the center of how we work.

Across his roles as educator, advisor, speaker and investor, one conviction animates the work. Management, at its best, is humanity at work.