Speaking
Keynotes and Workshops
Most conversation about AI asks what the technology can do for us. Johan speaks about what it does to us, and what leaders can do about it. Intelligence has become abundant and cheap. Judgment has not, and it is formed through exactly the work that AI now does first: the entry-level struggle where future leaders used to learn to decide. Whether an organisation's AI erodes that capacity or strengthens it is a design choice, made at the top, often without anyone recognising it as one. Johan helps boards and executive teams make it on purpose.
He brings twenty-five years of leading institutional change across four triple-crown-accredited business schools and a Swiss-based think tank, recent research with hundreds of global executives on AI-augmented leadership, and thirty years of putting rooms to work as co-inventor of LEGO® Serious Play®. His book, Human Magic: Leading with Wisdom in an Age of Algorithms (Routledge, 2026), is the ground beneath every session.
Three ways to work with Johan
The Last Moat: Holding On to Your Human Magic
Keynote, 45 to 60 minutes
When intelligence is cheap, judgment is the advantage, and it is quietly draining from the places in the organisation where it used to form. Audiences leave knowing where to look, and which choices decide whether their AI strengthens judgment or erodes it.
The Three AI Decisions Only the CEO Can Make
Board and executive session, 30 to 45 minutes
Which capabilities to protect, which judgments to keep human, and what the organisation is for once machines carry the routine: three decisions that cannot be delegated down, or to the technology. Leaders leave with the three named, and a way to tell their board which ones they have actually made.
Brief the Machine
Workshop with LEGO® Serious Play®, half day
An AI agent is only as good as its brief, and most teams have never said out loud what their work is for, what matters in it, and where a machine must stop and ask. The team leaves with that picture built by hand, and a working agent brief it can use on Monday.
Each session is adapted to the audience, and all three are available as executive-education modules, board offsites, or on-stage conversations. The thinking behind them, from Human Magic in the Loop to the Next Management, is at johanroos.one/ideas.
Recent and scheduled engagements
2026
Drucker Salon
Riyadh
Keynote
AACSB Global Summit Day
Seattle
Speaker and Moderator
AACSB Annual Conference
Seattle
Speaker
18th European Economic Congress
Katowice
Guest Speaker
iVentiv Learning Futures Executive Knowledge Exchange
Amsterdam
Keynote
EFMD Annual Conference
Sevilla
Speaker and Moderator
QS World Conference
Budapest
Keynote and plenary
Drucker Salon
Berlin
Keynote
PMI Agile 2026
Washington D.C.
Keynote
International Futures 26 Conference
Luxembourg
Keynote
Higher Education Institution Conference
Dubrovnik
Keynote
Human Magic LEGO® Serious Play® Day
Gdańsk
Keynote
Drucker Forum Executive Council
Paris
Keynote
12th Founders World Summit
Stockholm
Keynote
10th International LSP Conference
Billund
Chair and Keynote
18th Global Peter Drucker Forum
Vienna
Panel Chair
Cefeo 20th anniversary conference on Family Business
Jönköping
Keynote
SPARK 2026
Belgrade
Keynote
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Or reach Johan directly at info@johanroos.one